Cookie Policy
Last updated: March 1, 2025
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Insights WM Capital) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (such as advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Cookies are generally stored on your device for a set period of time or until you delete them. "Session cookies" exist only while your browser is open and are deleted automatically once you close your browser. "Persistent cookies" survive after your browser is closed and can be used by websites to recognize your computer when you open your browser and browse the Internet again.
Why Do We Use Cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for analytics and other purposes.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described below.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website will not then work. These cookies do not store any personally identifiable information.
| Cookie Name | Purpose | Duration |
|---|---|---|
| insightswm_cookie_consent | Stores your cookie consent preference so we do not show the banner on every visit. | 1 year |
| insightswm_org_fb_closed | Stores whether the funding announcement bar has been dismissed. | Session / Local Storage |
Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website, and will not be able to monitor its performance.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Used to distinguish users for traffic analysis. Registers a unique ID to generate statistical data on how you use the website. | 2 years |
| _ga_[ID] | Google Analytics | Used to persist session state across page requests for Google Analytics 4. | 2 years |
| _gid | Google Analytics | Used to distinguish users. Each value has a 24-hour lifetime. | 24 hours |
| _gat | Google Analytics | Used to throttle request rate. Limits data collection on high-traffic sites. | 1 minute |
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Currently, we do not use functional cookies beyond those described in the strictly necessary and analytics categories above. If this changes, we will update this Cookie Policy accordingly.
Targeting and Advertising Cookies
As an informational website for a venture capital fund, we do not currently run advertising campaigns that use targeting cookies. We do not use cookies for advertising or retargeting purposes on this Website. If we introduce advertising features in the future, we will update this Cookie Policy to describe the cookies used and obtain appropriate consent where required.
How Can You Control Cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in our cookie consent banner, which is presented when you first visit the Website. You can also control and manage cookies in your browser settings.
Browser-Level Controls
Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.allaboutcookies.org or www.aboutcookies.org.
To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
Find out how to manage cookies on popular browsers:
Please note that if you choose to block or delete cookies, this may affect your ability to use certain parts of the Website, including the proper functionality of our user interface preferences.
Cookies on Mobile Devices
If you are accessing our Website through a mobile device, your device's browser handles cookies in a similar way to desktop browsers, though the specific controls may vary. Most modern mobile browsers give you the ability to clear cookies, block cookies from specific sites, or block cookies entirely. We recommend checking your browser's help documentation for specific instructions. Note that blocking cookies on your mobile device may affect the display and functionality of websites you visit.
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Because there is no common understanding of how to interpret the DNT signal, our Website currently does not respond to browser DNT signals. However, you can use the range of other tools we have described in this policy to control data collection and use.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at:
Insights WM Capital
San Francisco, California, USA
Email: privacy@insightswm.org
For more information about how we use your personal data, please see our Privacy Policy. For the terms governing your use of this Website, please see our Terms of Service.